global sales

22
oct

Global versus International SMBs

A few weeks ago, I was part of a team facilitating an informal discussion on what it means to be a global company and a multicultural manager (I will come back on the later in future posts). We raised the question of what differentiates a global company from an international company. Not surprisingly, a consensus rapidly appeared that being global means sharing resources and initiatives across borders. Of course the example of large corporations creating shared services centres in countries

10
oct

A blog is a media, peer-to-peer media, and needs an editorial concept combining a programmed focus with spontaneous reactions to relevant events. In line with the goals and concept of Marketing Lighthouse which is to promote a modern approach to Marketing & Sales, I am starting series of posts on the following topics; Some marketing myths and why you should (sometime) ignore them Business ecosystem and influence-focused marketing Global Account Management Reloaded Marketing myth: the world of business in general and the world of