marketing

05
sept

If you believe that mastering Digital marketing and Web 2.0 are the hottest key success factors for the best performing corporations (those growing faster than competitors), you might have to reconsider. In a recent survey, Accenture polled 400 marketing executives from US, European, and Asian corporations with yearly revenue over $ 1 billion. The sample included companies with various business models; B2B, B2C, B2B2C. The survey provides lots of details and is worth reading in full depth (link provided at the end