Posts Tagged ‘Facebook’


This post is the first one of a new category on this blog “Against the Stream”. In Business in general and especially in Marketing, there is a lot of (over-)hype. The Against the Stream posts are a modest contribution to invite others to behave as free minds and question pre-formatted statements and opinions. I pretend to be a B2Bmarketer, and a business consultant who helps companies build their Go To Market strategy and system. Many marketers tell me I should be