Posts Tagged ‘Global Accounts’


(une version en français d’un billet publié en anglais en Avril de cette année) La Conférence Europe 2015 de la SAMA ( Strategic Account Management Association) a eu lieu à Berlin du 16 au 18 Mars. De nombreux aspects de la gestion des relations avec les Clients Stratégiques ont été abordés au cours de cet évènement. Il est impossible de résumer la


Global versus International SMBs

A few weeks ago, I was part of a team facilitating an informal discussion on what it means to be a global company and a multicultural manager (I will come back on the later in future posts). We raised the question of what differentiates a global company from an international company. Not surprisingly, a consensus rapidly appeared that being global means sharing resources and initiatives across borders. Of course the example of large corporations creating shared services centres in countries


A blog is a media, peer-to-peer media, and needs an editorial concept combining a programmed focus with spontaneous reactions to relevant events. In line with the goals and concept of Marketing Lighthouse which is to promote a modern approach to Marketing & Sales, I am starting series of posts on the following topics; Some marketing myths and why you should (sometime) ignore them Business ecosystem and influence-focused marketing Global Account Management Reloaded Marketing myth: the world of business in general and the world of


Welcome to the Marketing Lighthouse Blog, a new blog on Marketing! Is this about one more blog talking about how consumers are different, about going Digital, Web 2.0, with may be a pinch of Enterprise 2.0 and Change Management? Well not really. My intentions are quite different; • First, this blog will focus on B2B • Second, this blog will focus on the management of marketing and of global sales, not so much on the specifics of the utilization of specific techniques (there will