Posts Tagged ‘Marketing’

10
oct

A blog is a media, peer-to-peer media, and needs an editorial concept combining a programmed focus with spontaneous reactions to relevant events. In line with the goals and concept of Marketing Lighthouse which is to promote a modern approach to Marketing & Sales, I am starting series of posts on the following topics; Some marketing myths and why you should (sometime) ignore them Business ecosystem and influence-focused marketing Global Account Management Reloaded Marketing myth: the world of business in general and the world of

02
oct

The Paul Merage School of Business in California has started an online survey on marketing metrics. This survey is very well designed as it explores many parameters related to the goals and metrics of a marketing project, and how the initiative has been implemented. Filling in the questionnaire while looking back at a major project (with metrics) drives you to think about what you've done well and what could have been better. A very valuable exercise. If you are surprised by

05
sept

If you believe that mastering Digital marketing and Web 2.0 are the hottest key success factors for the best performing corporations (those growing faster than competitors), you might have to reconsider. In a recent survey, Accenture polled 400 marketing executives from US, European, and Asian corporations with yearly revenue over $ 1 billion. The sample included companies with various business models; B2B, B2C, B2B2C. The survey provides lots of details and is worth reading in full depth (link provided at the end

05
sept

Welcome to the Marketing Lighthouse Blog, a new blog on Marketing! Is this about one more blog talking about how consumers are different, about going Digital, Web 2.0, with may be a pinch of Enterprise 2.0 and Change Management? Well not really. My intentions are quite different; • First, this blog will focus on B2B • Second, this blog will focus on the management of marketing and of global sales, not so much on the specifics of the utilization of specific techniques (there will