Posts Tagged ‘Operations’

05
sept

If you believe that mastering Digital marketing and Web 2.0 are the hottest key success factors for the best performing corporations (those growing faster than competitors), you might have to reconsider. In a recent survey, Accenture polled 400 marketing executives from US, European, and Asian corporations with yearly revenue over $ 1 billion. The sample included companies with various business models; B2B, B2C, B2B2C. The survey provides lots of details and is worth reading in full depth (link provided at the end

05
sept

Welcome to the Marketing Lighthouse Blog, a new blog on Marketing! Is this about one more blog talking about how consumers are different, about going Digital, Web 2.0, with may be a pinch of Enterprise 2.0 and Change Management? Well not really. My intentions are quite different; • First, this blog will focus on B2B • Second, this blog will focus on the management of marketing and of global sales, not so much on the specifics of the utilization of specific techniques (there will