Posts Tagged ‘Surveys’

02
oct

The Paul Merage School of Business in California has started an online survey on marketing metrics. This survey is very well designed as it explores many parameters related to the goals and metrics of a marketing project, and how the initiative has been implemented. Filling in the questionnaire while looking back at a major project (with metrics) drives you to think about what you've done well and what could have been better. A very valuable exercise. If you are surprised by